Rui Couture's clothing making

Rui Couture is particular about fabrics.

I have been feeling for a long time that I can not find any clothes made of good fabrics in the colors or patterns I want to wear. With this in mind, I went looking for fabrics and started making my own clothes. That's how Rui Couture began. A designer who has come into contact with many fabrics during her 20 years of living in Europe and has an irresistible love for fabrics, wants to create clothes that feature beautiful, high-quality fabrics from both Europe and Japan! IShewill continue to look for fabrics today.

Rui Couture creates clothes that are long-lasting rather than latest in trend line.

Rui Couture aims to create clothes that can be cherished and worn for a long time, keeping in mind that body shapes and the designs that suit us change as we age. Rathe than making clothes which are latest and fashionable but disposed easily season by season, we offer clothes which are long lasting and do not burden environment. 

Rui Couture values ​​the warmth of handmade products.

Unlike mass-produced clothes that involve division of labor and assembly lines, garments crafted by only a few craftsmen who understand every step of cloth-making process, exude a sense of unity, the individuality of the seamstresses, and a handmade warmth throughout the overall design and lines.

Rui Couture opposes low-wage labor. By enabling independent seamstresses to earn fair wages and live a life in which they can freely choose their own lifestyle, we hope to make sewing more attractive as a profession to the younger generation. 

Rui Couture wants to color the lives of women with style.

    I believe that style is born from the integration of various choices made depending on one's way of life. Clothes carefully chosen by oneself represent that individual's lifestyle—a style that reflects their life choices. I strive to create clothes with the desire to color the lives of women with style.